Internet marketing

AscenderCart the SEO of Shopping Carts

April 15th, 2011 · Comments Off

advanced shopping cart for today's online businessesFor years, internet marketers and online retailers have had limited choices when it comes to choosing the right SEO Shopping Cart. In fact, the idea that search engine optimization (SEO) of one’s shopping cart probably doesn’t enter most people’s minds as they set up their web sites.

AscenderCart Is Different

The best way to tell if AscenderCart is a good choice for you and your business would be to take a good look at their Shopping Cart Features. By doing so, you will be able to see the rich amount of search engine optimization features that set this MUST HAVE shopping cart system apart from the others.

AscenderCart Training

Another feature that sets this service apart from its competition is they provide a FREE SEO Training Manual for every user. You’ll quickly learn the ins and outs on how to:

o Customize keywords, image alt tags, page titles, anchor text, and headers (to name just a few)

o Help your potential buyer find, and keep track of, items of interest they wish to purchase

o Avoid the accidental duplication of content, setup sitemaps, and so much more.

Watch this exciting video:

More Shopping Cart Potentials

AscenderCart has also taken a lot of the must-have goodies and bundled them into pre-made applications for your use. Their shopping cart application store provides you the freedom to easily integrate customer support chat, refer a friend social networking, gift registry, automated email marketing, and again, too much more to list them all (so check it out for yourself).

Obviously making it super fast, fun and easy for your customers is your primary goal for your online e-commerce. Choose the best shopping cart available, AscenderCart.


Tags: Social Media

Honestly Do You Really Need The SEOPressor Plugin?

February 12th, 2011 · Comments Off

seopressor wordpress plugin review should you buy itFirst, the SEOPressor is not shiny and new, I realize that. This WordPress SEO plugin also is not free. These are two factors you need to take into consideration as you contemplate my personal review of SEOPressor.

So, here’s what I think. If you get the whole idea of marking up your posts correctly as you write them – you understand the breakdown of headings, the use of bolding, italics, underlining, etc., in their proper places and amounts – you are 80% on your way to already making good use of SEO optimizing your WordPress post. But that remaining 20%? Well, that’s where the little ‘ol SEOPressor plugin comes into play.

In fact, knowing and applying these little writing nuggets actually prevented me from shelling out the very reasonable fee for either a one-domain use of SEOPressor or even the unlimited domain SEOPressor fee to get this plugin. I thought about the whole idea of spending money for about a month. My reasoning was simple because I figured, “Hey I already know this stuff.”

And then I got to really use the SEOPressor plugin (for completely free and no it wasn’t given to me but that’s another story) and as this story goes… I was blown away :)

I Changed My Mind and Bought the SEOPressor WordPress Plugin

There are lots of bells and whistles in the SEOPressor plugin. However, the one critical feature built into the SEOPressor plugin is something too many of us (even long time article writers) guess at (or way overspent to pay for software that may or may not be accurate). This critical “you must know it” has everything to do with that always talked about (because it is that darn important) factor… keyword density. Article writers, hopefully, are a tad smarter. Bloggers… well we just tend to either overdo it or completely ignore it. We tell ourselves, “I’m writing for fun, I don’t need to think about stuff like SEO.”

The truth is many bloggers secretly wish they knew how to make their blog (and posts) truly successful. Some stick to the “it doesn’t matter to me” while others yearn for great traffic and visitors who will to do a bit of clicking around especially where it counts. It just depends on what you’re after for an end result. However, if landing in the front of the search engines really matters to you, SEOPressor and its magic power really does live up to its reputation (and you always have the option to use it or not per post).

I don’t claim to know everything. Yes, I’ve read articles, and seen sales pages, and bought all those “lovely” books and courses in my 10+ years online. I do “get” keyword density. I do not always think before I write (unless I’m doing articles for clients). Me, the free spirit, say what I like the way I like blogger. That’s me.

SEOPressor From Guessing to Statistics

Search engine optimization (SEO) for article keyword density is a must. There is a “basic” formula floating around that mostly does the trick, especially if you don’t write often or have never written before. The rules are simple for article writers – use your keyword in the title (be creative, super creative!), a time or two in the opening paragraph. Once, twice, maybe three times in the body, and in your closing paragraph. Keyword linking in your Resource Box, a given.

Bloggers Jump On Board the SEO Train With the WordPress SEOPressor Plugin

Now bloggers can level the playing field, too. As much fun as it is to just stream your thoughts, I’d be willing to bet finding yourself on say Page 1 of Google would be something you’d not be adverse to… right? Do what I did. Take the plunge. SEOPressor is very affordable and very necessary for bloggers at all stages, and a quick tool to make sure you stay on target!


Tags: Social Media

Hooray For The Return of Original Content Credit

February 1st, 2011 · Comments Off

The latest news, if you haven’t heard yet, is the newest round of Google algorithm changes. What this means is a death toll for those splogs out there (god willing) and bonus points to those who spend the time to nitpick every word that goes on one’s web site or blog – relying on one’s skill and the mastery of original content.

The Original Writer Should Get the Credit for His or Her Original Work, Right?

There’s nothing much worse than finding someone has stolen your material, verbatim. There’s also nothing fun about finding those auto-posted blogs where the content is so repetitive that no one in their right mind would read it. I mean, come on, how many times could someone say the same thing about say a computer monitor or whatever keyword they hope to gain the upper hand with in the search engines.

Matt Cutts, the go-to guy for Google info, states:

… The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original…

Good news for many! It also brings back the memory of something that happened years ago. In my quest to keep up in my field of ezine advertising, lo and behold didn’t I come across a person (long gone) who had copied my entire site – right down to the font colors and sizes – and literally word for word.

A Return to Basics Where Once Again Original Content Belongs to the Original Writer

Well, back in the “olden days” it was easy to get problems corrected (which I did, trust me). So it’s good to see that with regard to the original content, the creator/writer is going to get the credit. It also means those who believe the “buy one of only 100 being sold” content sites may be in for a rude awakening.

Creativity and thinking (and writing) for one’s self for either pleasure or profit just may (once again) get it’s just rewards. Finally, after years of the reverse, it appears that original content, once again may receive its due credit with the search engines.


Tags: Social Media

All About Mixing the Old With the New

October 25th, 2010 · Comments Off

That! Advertising Agency review. Creating visibility takes innovative thinking, a willingness to be in the game for the long haul, and the patience, motivation and money to get the job done... properly.


Tags: Internet Marketing · Social Media

A Guide on Layout Types in Web Design [Digg]

July 23rd, 2010 · Comments Off

One of the most variable aspects of web design is the way in which we approach width and height in terms of measurements and flexibility. For many years, we have rotated between the benefits and pitfalls of using fixed, elastic, and liquid measurements in a quest to give optimal viewing experiences in highly varied situations, while balancing our need to control things in our web pages.

Tags: Internet Marketing

A Guide on Layout Types in Web Design [Digg]

July 23rd, 2010 · Comments Off

One of the most variable aspects of web design is the way in which we approach width and height in terms of measurements and flexibility. For many years, we have rotated between the benefits and pitfalls of using fixed, elastic, and liquid measurements in a quest to give optimal viewing experiences in highly varied situations, while balancing our need to control things in our web pages.

Tags: Internet Marketing

TESTING: Please digg this on v4 if you can see it, thanks! [Digg]

July 2nd, 2010 · Comments Off

Tags: Internet Marketing

TESTING: Please digg this on v4 if you can see it, thanks! [Digg]

July 2nd, 2010 · Comments Off

Tags: Internet Marketing

Balanced Leadership in Global Online Marketing & Technology

October 7th, 2009 · Comments Off

The title of this post is the phrase that I use as a Motivational Slogan in my Personal Business Plan.

Why use a Motivational Slogan?

In a sense, the name speaks for itself – a catch phrase to use for motivation as well as marketing. A business plan normally includes a Vision statement as well as a Mission statement – but a slogan? Well, I needed a phrase to use both for my own motivation and for my marketing – a phrase based on a story – so I came up with the Motivational Slogan. I use it anywhere I focus on marketing – from business cards to social media.

Unlike a slogan used by businesses, this is slightly longer, and could be used as a Vision statement if I didn’t have one already.

What does it stand for?

Each word in my Motivational Slogan is carefully selected to match my skills, interests and objectives. Each individual has his or her own interpretation of the meaning of the words, which is why I am describing my selected interpretation here.

Balanced Leadership

Balanced Leadership involves a focus on creating a sustainable business model (for me as a person) with a long term focus on ethics and social responsibility. Balancing Rights and Responsibilities is important to me.

Balanced

Balanced means a strategic focus on a division of efforts so that each gets a strategically selected share, based on business objectives and needs and interests of individuals performing tasks. This includes balancing my own tasks as well as those that work for and with me. Additionally, my goal is to achieve a balance between areas of life, including work and private/family life, health and spiritual needs, and social life.

Balance also signifies a healthy living for myself and my stakeholders (all the people I’m in contact with). Finally, balance also involves techniques for staying focused, based on the belief that you need to relax to focus and be creative (and thus learn and evolve).

Leadership

Leadership includes the focus of leading others in business and in life. To lead, you do not necessarily need to be a manager or have formal authority. This focus includes transformational leadership (as I understand as separate from Change Management), innovation and motivation.

From my skills perspective, Leadership also involves Management of Projects and Outsourcing, including planning and processes.

Global

The Global aspect is a focus on cross-cultural, international (as opposed to multi-national) and localized (culturally and lingually) communication, challenges and opportunities.

Marketing

In my Personal Business Plan, Marketing is exclusively Online Marketing, and activities impacting online marketing. It involves the entire marketing process, including the classical AIDAS model, spanning from advertising and PR, through sales, to customer service and retention. Part of online marketing is also tracking and results measurement.

Technology

As with Marketing, Technology only includes Web Technology in my Personal Business Plan. My technology focus has two subparts – innovative development along with tasks effectiveness and automation. Combined with Leadership, Technology involves IT Management, as relevant to Online Business.

The Motivational Slogan

It is important to clearly define your slogan, for a couple of reasons. One, it sets you apart from your competitors – only you have the unique definition of the Motivational Slogan you have written. Also, it limits your playing field (as long as you stay within your own defined boundaries) to focus on areas that match your skills, interests and objectives.

Defining your Motivational Slogan shouldn’t be taken too lightly – a really good one can really keep you motivated – but don’t spend more time on planning than you do on actions that follow your plan.

Tags: Internet Marketing

Affiliate Marketing Best Practice

March 4th, 2009 · Comments Off

At a station

The Internet Advertising Bureau (IAB) Affiliate Marketing Council launched its guidelines for best practice in affiliate marketing at the end of November, 2008. Recently, they revised the best practice guidelines, to now include the voucher sector as well.

These are the IAB’s affiliate marketing code of best practice:

  1. Affiliates must not use a mechanism whereby users are encouraged to click to interact with content where it is unclear or confusing what the outcome will be. For example:
    • Using “click to reveal code” and opening the site when no valid code is present or an offer/deal/sale is presented instead, without this being made clear before the click.
    • Using “click to copy code” and opening the site when no valid code is available
    • Opening the merchant’s site without making it clear that this will occur
  2. Voucher code affiliates must clearly detail the nature of the voucher or offer/deal/sale before a user clicks to interact with it (by revealing, copying, visiting the merchant site etc)
  3. A valid code is defined as a code that has been legitimately issued by a merchant for your use online. This code will have an activation date and, where provided, a deactivation date. When a code has expired it must either be removed or the fact that it has expired must be clearly stated in writing, not simply by listing the expiry date.
  4. Sites displaying voucher codes must contain clear categorization and separation between deals/offers/sales and voucher codes.
  5. Any affiliate judged by one of the participating networks to be contravening the code will be referred to the IAB’s Affiliate Marketing Council and all members will agree on a course of action. The discretion of the council will be used when determining what is judged as misleading or confusing and is not confined to the examples above.

It is a positive trend to see guidelines for affiliate marketing, an industry that has been lacking that for some years.
Image courtesy of tanakawho

Tags: Internet Marketing

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